Nita Mukesh Ambani Cultural Centre - NMACC

Strategically launched and positioned the NMACC as the first of its kind, multidisciplinary global arts and culture centre from India & across the world, creating a new market category for international cultural experiences in the country and across the globe. Architected a "Cultural Bridge" strategy, creating foundational brand content and integrated creative campaigns that seamlessly adapt the prestige of leading international musicals to resonate and engage with a diverse Indian audience. The foundational assets (video, web narrative, digital campaigns) served as the primary driver for market awareness, ticket sales, and media coverage surrounding the NMACC's debut of major international musicals.