Launching Bobbi Brown Cosmetics during the competitive Diwali (the festival of lights) holiday season required cutting through market clutter and localizing a global luxury brand identity.

To avoid a generic, hard-sell launch during the busiest retail season, we developed the Festive Shades film, starring Tara Sutaria, a popular Bollywood actress and the first Indian ambassador to the brand.

We created an editorial film featuring the transition of darkness to light, through shadow play and bold day-to-night makeup transformation looks, visually mirroring the theme of Diwali.