Launched Bobbi Brown Cosmetics to the Indian market during the holiday season, localizing its global brand identity to resonate with local market preferences, driving heavy audience engagement. Conceptualized the Festive Shades campaign starring award-winning actress, Tara Sutaria, across OOH and digital platforms to coincide with Diwali, the festival of lights and new beginnings. Tracing the journey from darkness to light, a metaphor aligned with Diwali, the campaign film focused on bold day-to-night transformations in makeup.