London Dairy

The #TreatTheHeatWithLondonDairy campaign, was conceptualised to drive summer sales and retain the brand’s market share. The campaign translated the universal desire to escape summer heat into a high-impact, tech-led activation. The core thought was simple yet innovative: the higher the user's local temperature (verified by AccuWeather), the higher their discount percentage. This fully automated system, executed through an innovative conversational Instagram bot, delivered massive scale and results, achieving 6.6 million organic reach, over 8.8 million impressions, and 1.3 million total engagements. The campaign’s success in marketing automation and sales strategy earned us 6 major industry awards and set the benchmark for other global campaigns for the brand.