London Dairy
How do you make a scorching summer forecast of over 40 degrees desirable?
The answer : ice cream but with a twist.
With London Dairy, higher the temperature meant higher the discounts by using our custom Instagram chatbot integrated with Accuweather. The chatbot tracked the temperatures, provided the discount and helped the brand reign over the summer!
The Execution
The Execution
The Execution
The Impact
This campaign achieved 6.6 million organic reach, over 8.8 million impressions, and 1.3 million total engagements. The campaign’s success in marketing automation and sales strategy earned us 6 major industry awards and set the benchmark for other global campaigns for the brand.