Fisher-Price

Celebrated Fisher-Price’s (Mattel) 90th anniversary on Father’s Day, by conceptualizing a film with Bollywood celebrity, Soha Ali Khan. The film showcased an emotional bond with the parent audience, increasing brand affinity and strengthening Fisher-Price’s identity as an advocate for active, supportive parenting through these Dad Heroes.Through authentic storytelling, we were able to capture the relationship Soha experienced with her father and sweet moments shared between her daughter and husband.

Executed during peak Covid time, we kept the storyboard simple, using an intuitive camera roll treatment, capturing the unedited real life moments between the two fathers and displaying the impact they have on their children. This short film became a viral digital content piece with over 2,000 views.