To reclaim the brand’s presence as a thought leader in the beauty space, we launched an original content series, “La Maison L'Oréal Paris”, hosted on Youtube and Instagram. Architected as an influencer beauty chat show that served as a content hub for all things hair and beauty. A holistic content strategy was crafted to match the brand’s objectives and SEO driven insights. The content was educational, expert driven, conversational, playful and focused on the brand’s makeup & skincare product lines. The series helped the brand garner 2.1 million+ views and ~15% increase in subscriber base.